The Ministry of Art, Culture, Tourism, and Creative Economy and the Lens for Good Initiative are set to empower Nigerian creatives and promote Nigeria’s cultural heritage through a strategic partnership.
The Minister, Hannatu Musawa, in a statement, said the partnership will help propagate economic diversification.
The collaboration is aimed at strengthening national identity through positive storytelling, catalysing economic growth in the creative sector, and fostering skill development through training, mentorship, and resource-sharing.
According to the statement, through the partnership, Nigerian creatives will gain access to digital resources, mentorship, and learning materials, as well as training and workshops in photography, filmmaking, digital storytelling, and content creation.
The initiative, the statement said, will also facilitate collaborations on flagship film and production projects showcasing Nigeria’s culture and creativity.
Musawa noted, “This partnership is a key step in advancing President Bola Ahmed Tinubu’s Renewed Hope Agenda for economic diversification.
“It will nurture the next generation of talent within Nigeria’s creative space, and the stories emerging from this partnership will not only celebrate Nigeria’s cultural identity but also help reshape global perceptions of Nigeria and strengthen our soft power.
“We are committed to empowering Nigerian creatives and providing them with the resources and opportunities they need to succeed.”
A statement signed by the Senior Assistant to the Minister on Media and Publicity, Nneka Ikem Anibeze, disclosed that the Lens for Good initiative will provide Nigerian creatives with resources, training, and mentorship to promote authentic Nigerian narratives and showcase the country’s rich cultural heritage globally.
The partnership, it noted is expected to create new opportunities for Nigerian creatives, promote cultural tourism, and contribute to the country’s economic growth.
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