Ahmed Balarabe Sa’id’s new book, Aren’t We All PR People?, is one of those rare works that immediately announce themselves as more than textbooks. It is a field guide, a mentor in print, and a career compass for anyone stepping into the demanding but rewarding world of Public Relations. After carefully reviewing the book, I am genuinely tempted — without any flattery — to call it the definitive PR career guide for emerging communicators. It is a standout resource that sets a new benchmark for the field.
“Aren’t We All PR People?”: Setting a new benchmark for communicators, By Yushau A. Shuaib
