That is what happened when Dr Omoniyi Ibietan — secretary general of the African Public Relations Association (APRA), fellow of the Nigerian Institute of Public Relations (NIPR), and doctoral faculty at Rome Business School — reached for The Insecurity Triad to anchor the theoretical foundations of his paper on crisis communication in the Agatu conflict. He did not cite it as a curiosity. He used it as a load-bearing wall.
‘Keep it coming’: Reflections on framework building, idea formation and scholarly reception, By Max Amuchie
