Otti Unveils Solar-Powered Digital Billboard, Eyes Statewide Expansion

Abia State Governor, Dr Alex Otti, has unveiled the state’s first solar-powered digital billboard in Umuahia, signalling a move towards modernising outdoor advertising and improving public communication across the state.

The electronic billboard, installed in partnership with ELTE Company, is a pilot project expected to be replicated in strategic locations across Abia in the coming months.

The Commissioner for Information, Prince Okey Kanu, who represented Governor Otti at the unveiling ceremony on Wednesday, described the initiative as part of the administration’s commitment to technological innovation and efforts to position Abia as an attractive destination for business and investment.

According to the governor, the digital facility will provide advertising opportunities for businesses while serving as an effective channel for government announcements, public enlightenment campaigns, emergency alerts and other important information.

Otti explained that the adoption of electronic advertising platforms would help address the increasing proliferation of conventional billboards in major cities while offering advertisers a more flexible and efficient means of reaching their target audiences.

He described the Umuahia installation as a pilot scheme, expressing optimism that its success would encourage expansion to other parts of the state.

“This installation is a pilot project, and it is our intention that its success will provide a foundation for similar facilities in strategic locations across the state,” the governor said.

He added that the initiative reflected his administration’s commitment to innovation, digital transformation, private sector participation and creating an enabling environment for businesses to thrive.

The governor urged advertising practitioners, corporate organisations, business owners and government agencies to utilise the facility, while appealing to residents to protect it as public infrastructure.

Also speaking, the Chairman of the Abia State Signage and Advertisement Agency (ABSAA), Godwin Adindu, described the project as the beginning of a transition from traditional outdoor advertising to modern electronic platforms.

Adindu disclosed that additional digital billboards would be installed at strategic locations across the state in the coming months.

He said the initiative would expand advertising opportunities for businesses and government agencies while contributing to the improvement of Abia’s urban landscape.

Earlier, the Abia State Managing Director of ELTE Company, Engineer Temple Omeonu, said the billboard was powered by a solar energy system backed by a 60-kilowatt-hour battery capacity.

Omeonu described the installation as one of ABSAA’s pilot projects and expressed optimism that the technology would be extended to other parts of the state.

He commended Governor Otti and the leadership of ABSAA for supporting the project, noting that the introduction of digital billboards would bring Abia in line with modern outdoor advertising practices.